5 Reasons Why Your Website Should Be Mobile Friendly
As the usage of smartphones is increasing, it is becoming extremely important for companies to have mobile friendly websites. A mobile friendly website will greatly increase your growth capabilities and will provide a key advantage over your competitors.
The top 5 reasons for having a mobile friendly website are
1. Vital Opportunity
The use of smartphones has increased considerably in recent years and most of the upper-end mobile phone users have now shifted to using smartphones. This means that more and more people are accessing websites through smartphones every day and those businesses that don’t have a mobile friendly website are lagging behind.
A study in 2011 revealed that only around 33% of US businesses have mobile friendly websites. This provides a key opportunity for you to capitalize on this emerging trend before your competitor, in order to gain a competitive advantage.
2. Separate Search Engines for Mobile Websites
Google maintains separate indexes for mobile content and web content. This means that even though your desktop website may enjoy high ranking, the same will not apply in the mobile world.
Your desktop website will be overtaken by mobile friendly websites on the mobile site index if you don?t act quickly. It is therefore of the utmost importance to have a mobile friendly website.
3. Screen Size Issue
The smartphone’s screen size is much smaller than that of the desktop screen. You therefore can’t direct mobile users to your main website, which is made specifically for larger screens. This will make it extremely difficult for smartphone users to browse as they will have to continuously scroll and zoom just to read.
This is a serious deterrent to your mobile internet traffic. Therefore, it is important to have a mobile friendly website that can be easy to navigate with minimum scrolling. This will effectively increase the attractiveness of your website and your overall traffic.
4. Website Images
The images that you have on your desktop website will be a real eyesore when accessed through a mobile phone. The user will consume considerable bandwidth because of these images and this is a serious hassle if you consider that smartphone providers usually provide a limited amount of bandwidth to the user. This means that the images on your desktop website will make it costly for your consumers to visit your website.
Therefore, make your website mobile friendly by removing pictures on the mobile version. This will considerably increase the traffic to your website.
5. Quick Information
Smartphone users have a low patience threshold and want information fast when browsing. This is not possible if they are connected to your desktop website when browsing through a smartphone.
Therefore, you should make your website mobile friendly and make it easier for them to find the desired information when accessing it through a smartphone.