Using Images to Attract Readers Through Social Media

One of the biggest social media tools right now is Pinterest. This tool allows you to pin articles or items that interest you to bulletin boards you create on the Pinterest site. Then your friends or followers can look at your pins. You can also look at other people’s bulletin boards and repin them to your own bulletin boards. This is a great tool for marketing, but it may change the way you create and structure your blog posts.

Choosing a Good Image

Images have always been useful to grab a reader’s attention. If you blog on a network or post through a feed, then you know the importance of choosing a good image to go with your post. The bulletin boards on Pinterest are image based, which makes it even more important to choose high-quality images that will attract the attention of the readers. For this reason it is best to have unique photos that are directly related to the topic you are writing about. For example, if you are doing a product review, one of the photos should be of the product. If you are writing about a recipe, you should take a picture of the finished product, and if you are writing a craft article, you should show the steps of the craft in photos.

What If My Topic Doesn’t Translate Well Into Images?

There are niche topics that do not translate as well into specific images that may grab the reader’s interest on Pinterest. Financial and business topics are examples of topics that may have a difficult time translating into images, and they may also have a more difficult time being pinned to the bulletin boards. Still, you should choose a quality image that you can use to get people’s attention. You should also think of a unique approach and catchy title that will help draw people’s interest on Pinterest, in addition to the photo.

Finding Photos

There are a variety of good photos available on photo websites if you are willing to pay a small fee or provide a link back to the site. This is the best place to get professional photographs for your blogs. You can also take the pictures yourself. If you do not have any experience taking photos, you will need to practice to get the lighting and the arrangement just right. If you are taking pictures of the dishes you are making, it is important to make the food look appetizing. Arrange an area to take photos for your blog that will give your photographs a more professional look.

Adding Pinterest to Your Blog or Site

Finally, you need to take the time to add Pinterest to your blog. This simple step will make it easier for your followers to share your information on Pinterest. All you need to do is visit the Pinterest website and look under tools to find the code to add to your blog so your readers can easily pin your posts to their bulletin boards. You will be surprised by the additional amount of traffic this one step can generate.